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  • Healthier and Stronger hair with every use

    Never settle for less than you deserve
  • Bond-building haircare to reduce breakage

    Never settle for less than you deserve
  • Reparative All-natural haircare

    Never settle for less than you deserve
  • Repair damaged hair with our bio-compatible formulations

    Never settle for less than you deserve

Award Winning

The Vogue Beauty Awards 2019 Nominee
Natural Health Beauty Awards Finalist 2021
The Sunday Times Style Beauty Awards Shortlist 2022
Natural Health Beauty Awards Finalist 2022

Best Selling Vegan Hair Products

Our Ethos

Cruelty Free
No Harsh Chemicals
Eco Friendly

As Seen In

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  • Hair Quiz

    We don't believe in a one-size-fits-all approach. No two curls are the same, so we've built a clever questionnaire that will assess your specific hair needs

Got Questions?

A cruelty free shampoo is one that has no connection to animals within its making. Generally, they are created using plant-based ingredients which means not only is it better for the environment but is also a healthier choice for your hair and scalp.

Vegan hair care is usually a much better option for your tresses than regular products as they don’t use harsh chemicals, however it is a personal choice. If you want to lead a more plant-based lifestyle, naturally derived products can help to protect your hair and scalp providing essential nourishment from root to ends. Many plant-based oils and extracts included within vegan hair care will help to protect hair follicles, promoting growth and keeping your locks in tip top condition.

To be considered vegan friendly, a product should be free from any animal derived products and, generally, should be made using plant, mineral, and safe synthetic ingredients.

Curly hair loves moisture so keeping hair hydrated is a great way to keep curly locks looking healthy, defined and frizz free. If you find your hair is particularly frizzy, it’s a sign that it needs moisture. Use a hair mask weekly to provide a moisture boost without overloading the hair with product. Apply a lightweight oil that works to hydrate and de-frizz.

Harmful, chemical-based shampoos are not only bad for your hair but the environment too. These kinds of shampoos have done lasting damage to our water supplies as when rinsing out a chemical shampoo, they are then found in surface water, groundwater, wastewater and even drinking water. They can cause huge amounts of damage to aquatic life.
Using products containing natural ingredients, such as vegan formulas, are a much better choice for the environment and your hair.