Lasting and nourishing treatments for afro hair to thrive
Vogue Beauty Award Nominee 2019

REACH YOUR HAIR GOALS

Join the hundreds of women and men who are reaching their hair goals with us - growth, thickness and retention.

Are you tired of looking for different products to moisturise, condition and style your natural hair? Look no further than the Hair Identity Marula oil leave-in conditioner. Not only is it jam-packed with natural high performing goodness, it can be used on its own without extra oils or butters. Say good-bye to the hassle of LOC or LCO method of conditioning. The Marula oil leave-in is a 3-in-1 as it works as a leave-in, is based on an oil and it’s a cream, saving you time and money.

from £17.00

Babassu Deep Treatment Masque

Are you looking for an intensive treatment for your hair? For your hair care regimen to deliver healthy happy hair, you need to be deep conditioning regularly. Deep conditioning is the application of a restorative formula to the hair, using heat to encourage absorption into the hair shaft. No respectable hair care regimen is complete without deep conditioning. Your leave-in conditioner is more effective when you deep condition on a regular basis. Look no further than our Babassu deep treatment masque. It is jam-packed with Brazilian butters, Tucuma and Murumuru seed butter and revitalising oils to nourish your hair. It’s so rich and gets to work for longer, you only need to apply it once or twice a month.

from £19.00

Baobab Moisturising Sulfate free Cleanser

No shampoo here. We call ours a cleanser because it’s softening and moisturising while cleansing thoroughly. It also acts as your pre-poo detangler before you wash. Are you tired of that stripped feeling after you’ve just washed your hair? Wash your hair not strip it of its natural oils. This one-of-a kind cleanser will avoid stripping your hair with our expertly balanced blend of Sweet Almond oil, Aloe Vera and Lavender oil for that soft after-feel. It will help soothe your scalp with our calming Aloe Vera and Peppermint oil. For your hair care regimen to deliver healthy happy hair, you need to ensure you start with clean hair so that the cuticles open up to receive the deep conditioner or leave-in.

from £15.00

Holiday Edition travel sizes

Our Travel Edition also works perfectly as a gift. We've jam packed this trial pack with luxurious ingredients you love for a scalp stimulating wash, a nourishing deep treatment masque and an especially moisturising leave-in conditioner. And because we really want you to have a great time, we're giving this away for far less than getting each product individually. Treat yourself, you deserve it.

£40.00

SIMPLE, NATURAL INGREDIENTS FOR HAIR TO THRIVE

Why we started

After losing my hair to scalp inflammation, I started reading the ingredient list of hair products and discovered that not all natural products are safe and natural.

What we use

We only select safe, pure and high-performing plant actives for our products to help encourage growth, soften hair and retain growth.

How we are different

We avoid all known toxic ingredients and go as far as avoiding the inconclusive ones, to eliminate the chances of harmful effects. We believe our safety comes first. We always test our formulations on ourselves first.