Lasting and nourishing treatments for afro hair to thrive
Vogue Beauty Award Nominee 2019

REACH YOUR HAIR GOALS

Join thousands of women and men who are reaching their hair goals with us - growth, thickness and retention.

We've jam-packed this Deluxe Set with luxurious ingredients to give you a nourishing and reviving a hair spa treatment. And because we really want you to have a great time, we're giving this set away for far less than getting each product individually. Treat yourself, you deserve it. Due to high demand, orders may take up to 3 weeks to ship. Secure yours at this price, while stock lasts.

£79.00

Detox and Grow Duo

We've jam-packed this duo with Baobab, Aloe Vera, Peppermint, Bhingaraj and Brahmi to give you a detox and growth treatment. And because we really want you to have a great time, we're giving this away for far less than getting each product individually. Treat yourself, you deserve it. Due to high demand, orders may take up to 3 weeks to ship. Secure yours at this price, while stocks last.

£66.99

The Starter Package

Our Starter Package also works perfectly as a gift. We've jam-packed this pack with luxurious ingredients you love for a scalp stimulating wash, a nourishing deep treatment masque and an especially moisturising leave-in conditioner. And because we really want you to have a great time, we're giving this away for far less than getting each product individually. Treat yourself, you deserve it. Due to high demand, orders may take up to 3 weeks to ship. Secure yours at this price, while stock lasts.

£33.00

The Standard Package

Our Standard Package also works perfectly as a gift for the committed. We've jam-packed this pack with luxurious ingredients you love for a scalp stimulating wash, a nourishing deep treatment masque and an especially moisturising leave-in conditioner. Treat yourself, you deserve it. Due to high demand, orders may take up to 3 weeks to ship. Secure yours, while stock lasts.

£90.00

Black Seed Hair Elixir

Enriched with Brahmi and Bhringaraj ayurvedic oils , our first hair serum is your best bet to reaching your hair goals. Stop split ends, check. Stop itchy scalp, check. Help accelerate growth, check check check. We've jam-packed this little bottle with luxurious ingredients from the Caribbean, India and the Amazonian rainforest to give you longer, thicker, and stronger hair in less time. Treat yourself, your search is over. Due to high demand, orders may take up to 3 weeks to ship. Secure yours, while stock lasts.

£54.00

The Super Package

Our Super Package also works perfectly as a gift for the committed and for a family. We've jam-packed this super pack with luxurious ingredients you love for a scalp stimulating wash, a nourishing deep treatment masque and an especially moisturising leave-in conditioner. And because we really want you to have a great time, we're giving this away for far less than getting each product individually. Treat yourself, you deserve it. Due to high demand, orders may take up to 3 weeks to ship. Secure yours, while stock lasts.

£320.00

Marula Oil Leave in Conditioner

100

Are you tired of looking for different products to moisturise, condition and style your natural hair? Look no further than the Hair Identity Marula oil leave-in conditioner. Not only is it jam-packed with natural high performing goodness, it can be used on its own without extra oils or butters. Say good-bye to the hassle of LOC or LCO method of conditioning. The Marula oil leave-in is a 3-in-1 as it works as a leave-in, is based on an oil and it’s a cream, saving you time and money. Due to high demand, orders may take up to 3 weeks to ship. Secure yours, while stock lasts. *1 LITRE (PRE-ORDER) EXPECTED SHIPPING DATE 17TH DECEMBER*

£30.00

Babassu Deep Treatment Masque

Are you looking for an intensive treatment for your hair? For your hair care regimen to deliver healthy happy hair, you need to be deep conditioning regularly. Deep conditioning is the application of a restorative formula to the hair, using heat to encourage absorption into the hair shaft. No respectable hair care regimen is complete without deep conditioning. Your leave-in conditioner is more effective when you deep condition on a regular basis. Look no further than our Babassu deep treatment masque. It is jam-packed with Brazilian butter, Tucuma and Murumuru seed butter and revitalising oils to nourish your hair. It’s so rich and gets to work for longer, you only need to apply it once or twice a month. Due to high demand, orders may take up to 3 weeks to ship. Secure yours, while stock lasts.

£35.00

SIMPLE, NATURAL INGREDIENTS FOR HAIR TO THRIVE

Why we started

After losing my hair to scalp inflammation, I started reading the ingredient list of hair products and discovered that not all natural products are safe and natural.

What we use

We only select safe, pure and high-performing plant actives for our products to help encourage growth, soften hair and retain growth.

How we are different

We avoid all known toxic ingredients and go as far as avoiding the inconclusive ones, to eliminate the chances of harmful effects. We believe our safety comes first. We always test our formulations on ourselves first.