Equi Manifesto

OUR MISSION

Equi Botanics inspires hair freedom because hair excites us.

We believe in excellence and world class in haircare.

We share our expertise with women and men to build their own hair communities.

We create experiences and hair products for hair love.

We want our hair to be even greater, celebrated and become the new normal.

To self-love and self-care our own

Knowing that we are complete.

We are enough.

Our mission is to demystify excellent hair care and inspire you to create hair you love.

That's why our philosophy is Balance, Purity and Education

OUR PHILOSOPHY

Balance: We combine nature and plant science to respond to seasonal changes and all hair types to bring expertly balanced hair solutions

Purity: Only pure and high-performing plant actives make the cut for our products

Education: Equipping each and every one of our hair-ambassadors with resources to build their own business while loving what they do

You deserve hair you love - Curly, Kinky, Coily, Straight can all look and feel great

Welcome to this adventure and have fun.

OUR ETHOS

We made the decision that we would completely avoid any doubtful and unsafe ingredients.

We carefully excluded the obviously controversial synthetics such as phthalates in fragrances, polyethylene glycols (PEGs) and toxins that are linked to internal health disruption and allergies.

In addition, we pushed the boundaries by only using active plant ingredients at their highest percentages ensuring all our products are safe for scalp health.

Where our health is concerned, we will always buy into our mantra “safe is best.”

We are unequivocally cruelty-free, toxic-free, vegan and eco-friendly.